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COVID-19 Impact: Global Smartphone Sales Plummet 13% in Q1 2020, Samsung Worst Hit

The international smartphone market declined its quickest ever, down 13 % year-on-year in Q1 2020, pushed primarily by the influence of COVID-19 within the China market which was the preliminary epicentre of the pandemic, stated a brand new report. Samsung led the smartphone market throughout the quarter capturing one-fifth of the worldwide smartphone shipments, stated the report from Counterpoint Research. This is the primary time since Q1 2014, that the smartphone market has fallen under 300 million items in 1 / 4. The ongoing impact of the pandemic on the smartphone market is prone to be worse within the second quarter, stated the report. Huawei continued its push in China and surpassed Apple once more throughout the quarter to seize the No. 2 place within the international smartphone market.

The firm captured 17 % share of the worldwide market, whereas Apple grabbed 14 %. Apple remained resilient even throughout the COVID-19 as iPhone shipments declined solely 5 % year-on-year throughout the quarter. Xiaomi and Oppo rounded up the highest 5 distributors, in line with Counterpoint Research.

By the tip of the quarter, as COVID-19 began to unfold to different areas, and lockdowns of various severity have been imposed, the pendulum of disruption began to swing from provide to demand, stated the report. “From the consumer standpoint, unless replacing a broken phone, smartphones are mostly a discretionary purchase. Consumers, under these uncertain times, are likely to withhold making many significant discretionary purchases,” Tarun Pathak, Associate Director at Counterpoint Research, stated in a press release.

This means the substitute cycles are prone to turn into longer,” he added. While 5G smartphone shipment share increased to 8 percent in Q1 2020 from 1 percent in Q4 2019, COVID 19 has also impacted the pace of 5G rollouts in some countries. “COVID-19 has disrupted the implementation plans of 5G in some international locations, with auctions being postponed in markets like Spain and India. However, led by Huawei, the expansion of 5G in China stays as anticipated,” stated Varun Mishra, Research Analyst at Counterpoint Research.

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