From the Royal Enfield Meteor 350, Roadster, Sherpa and Hunter, the enduring motorbike model has a protracted checklist of merchandise within the pipeline.
Royal Enfield has large plans to go on a product offensive as soon as the present COVID-19 pandemic subsides. According to Simon Warburton, Royal Enfield’s Head of Product Development, there have been many concepts about new merchandise which might have been explored additional for manufacturing. Speaking in a webinar, Warburton stated that though the Royal Enfield Himalayan and the 650 Twins make up the majority of gross sales throughout Europe, there are many new bikes within the pipeline. In reality, Warburton revealed that Mike Wells, Head of Product Strategy and Industrial Design at Royal Enfield had introduced round 14 new fashions to the staff over the previous 12 months.
Also Read: What We Know About The Royal Enfield Meteor 350
With the continued lockdown to battle the coronavirus pandemic, Royal Enfield additionally has confronted comparable challenges as different auto producers. In April 2020, Royal Enfield might handle to dispatch solely 91 bikes. But even with income slowing right down to a trickle, cash-rich Royal Enfield shouldn’t be prone to be affected by the slowdown in gross sales, even when it is for just a few months. Royal Enfield boss Siddhartha Lal stays unfazed and says the corporate would not must react in a knee-jerk method to the present challenges.
Also Read: Royal Enfield Files Trademarks For Flying Flea, Roadster
“If we have a few months of zero revenue, which is possibly the case right now; it’s okay, we will survive. We’re not hand to mouth anymore, like we were a decade ago, so we can invest tremendously in the future,” stated Lal. “We want to focus, to do less. It’s not that we will never look outside of our portfolio, but we believe our opportunity is to grow Royal Enfield right now.”
Also Read: Royal Enfield Trademarks Sherpa, Hunter Names
Royal Enfield’s subsequent new product would be the new Royal Enfield Meteor 350, a motorbike which can change the Royal Enfield Thunderbird 350X, however will double up as a worldwide product, and never simply focused on the India market. Then, Royal Enfield can also be seeking to lengthen possession of bikes to incorporate new riders, in addition to feminine riders. So, a brand new platform, which is lighter, and extra accessible, is prone to be launched as effectively.
Also Read: Royal Enfield Concept KX Indicates New Brand Direction
The Royal Enfield Himalayan is due for an entire revamp, so a souped-up model, presumably known as the Sherpa, can also be prone to debut someday within the close to future. There are different names from Royal Enfield’s illustrious historical past which have been trademarked, just like the Flying Flea, and Hunter. The future shall be extraordinarily thrilling, and the following few years will see Royal Enfield go on a wholly new product offensive. If the 650 Twins are any yardstick for efficiency, and high quality, the longer term shall be targeted on well-rounded merchandise, which shall be developed with the aim of creating Royal Enfield as a worldwide chief within the mid-size motorbike phase.
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